PRESENTED BY:   CareerBuilder

2013 CANDIDATE

BEHAVIOR STUDY

As the digital landscape rapidly evolves, this study intends to help hiring managers and recruitment professionals understand modern behaviors, attitudes and approaches to job search and candidate recruitment.

METHODOLOGY

KEY FINDINGS

The days of passive versus active job seekers are nearly obsolete. The digital landscape has made the job search process similar to the "always on" consumer buying behavior.

Full-time employed workers are open to or actively looking for new job opportunities.

Recruiters have an open position due to difficulties finding a candidate with the appropriate skills.

On average, job seekers use 16 different
sources when searching for a
job.

THE EVOLVING LANDSCAPE

Candidates are using all available means to evaluate employers.

SEARCH

JOB BOARDS

COMPANY
CAREER SITES

TRADITIONAL
NETWORKING

If you don't have a presence on these channels,
many candidates won't find you - and won't apply.

When candidates are able to find you, they use social
channels to learn about your employment brand.

62 PERCENT CHECK YOU OUT ON SOCIAL
MEDIA TO MAKE SURE WHAT YOU'RE
'SELLING THEM' ONLINE IS TRUE.

They have expectations:

AND THEY DON'T KEEP IT TO THEMSELVES...

50 PERCENT WILL TELL THEIR FRIENDS ABOUT A BAD EXPERIENCE

64 PERCENT WILL TELL THEIR FRIENDS ABOUT A GOOD EXPERIENCE

WHAT RECRUITERS THINK

3 in 5 recruiters believe there is a significant gap between clients' needs and job candidates' skills.

MAKE A GOOD
FIRST IMPRESSION

Having an open position is only the beginning. Candidates consider the
entire recruitment experience
when evaluating a potential employer.

MOBILE READY

2 in 5 candidates say their perception of a company is negatively impacted if a company career site is not mobile-optimized.

RESPONSIVENESS

Only 15 percent say companies are responsive throughout the hiring process.

What do candidates think?
Hint: your brand matters

91 percent of candidates believe employment brand
plays a key role in their decision whether or not to apply.

Key components that make a company attractive:
company culture and reputation for treating employees well.

THE FOUR PHASES OF JOB SEARCH

Candidates go through 4 key phases along the journey of finding a new job.

  • Orientation

    This phase consists of a candidate's self-evaluation and evaluation of the market. During this phase, candidates will update their resumes, search for jobs on major search engines (such as Google, Bing, Yahoo), network with colleagues, family and friends, and visit job boards to assess the market.

  • CONSIDERATION

    During this phase, the job search moves from solitary practice to an interactive social experience. Candidates tap into their social networks to get a more transparent look at the companies they are considering. At this point candidates will: Visit companies' career sites, network with colleagues, family and friends, check out companies' social media presence online.

  • Action

    In this phase, candidates are actively applying to jobs. During this phase, candidates will: Conduct in-depth research on your organization, form opinions based on the application experience, which will influence their decision to apply in the future and/or recommend this company to others.

  • Engagement

    In this last phase, candidates are interacting with employers, interviewing and considering job offers. This is where your earlier employment brand efforts pay off.

  • Use Google Search
  • Use a Job Board
  • Use a Career Site
  • Use Social Media
  • Consider Employers to be Responsive
  • Conduct Additional Research on Employer
  • Consider Employer Brand to be Important
84% 80%
82% 70%
12% 60%

Employer
Recommendations

CareerBuilder: No One Gets You Closer To Candidates

Jamie Womack, VP of Corporate Marketing and Branding: In today's competitive labor market, understanding the factors that affect and influence candidate behavior is key to attracting and engaging your most important asset — your people. No one brings you more insight into the minds of candidates than CareerBuilder. Take a look at the findings from the 2013 Candidate Behavior study — and get the insight you need to inform your recruiting efforts.

Job Seeker
Recommendations

Landing Your Next Job: The Strategy Around The Search

Justin Thompson, Sr. Manager of Consumer Strategy and Insights: Searching for jobs today is often an overwhelming and frustrating experience — but with the right strategy, it doesn't have to be. Find out about the best job search resources available, and get tips for getting in front of more employers and grabbing their attention.

2013 CareerBuilder. All rights reserved

In partnership with Inavero, CareerBuilder surveyed 5,518 workers (employed full-time, not self-employed), ages 18 and over, and 2,775 hiring decision makers, between May 20, 2013 and July 1, 2013 in the UNITED STATES and CANADA, in an effort to understand the factors that influence candidates' job search behavior.

Click here to view the 2012 Behavior Study